A Growth Partner engagement replaces hourly fees with a stake in the outcome. We embed a cross-functional team in your business and are paid through revenue share, equity or a retainer plus performance bonus. It is not for everyone, and we say so on the first call.
Who it fits
- Canadian companies between roughly $500K and $30M
- Proof of demand: real customers, real repeat business
- Margins that can fund growth
- An owner willing to change how the business operates and to move quickly
Who it does not fit
- Pre-revenue businesses with no validated demand
- Owners who want a vendor to run ads and otherwise stay out
- Companies that need guaranteed results with no shared risk
- Businesses where growth is not actually the priority this year
The three structures
Revenue share: a percentage of incremental revenue we help create, with a low fixed cost. Equity: our team and expertise for a minority stake, when the company has a major expansion or exit ahead. Hybrid: a lean retainer that covers the core team plus bonuses tied to milestones. Every structure is written so that our income rises only when yours does.
By Ali Sedighi, MBA. 5 minute read.